413 Water St.  |  Eau Claire, Wisconsin  |  715.834.6885

 In the early days we were a headshop, leather shop, and record store.  We handmade many items, having more time than money. Split off the leather shop in ‘75 and the record store in ’85. We have grown leaps and bounds since then, striving to turn our community on to cool and unique items with as much local flavor as we can get. It’s the place to find that totally unique gift, such as costume jewelry, clothing, T-shirts, posters, tapestries, books, greeting cards, stickers, incense, perfume oils, candles, home décor, all sorts of counterculture stuff, and so much more! 

Truckers Union came to be during the counterculture revolution of the late 60’s and early 70’s.


There was such a fervor for new ideas, new experiences, and new ways of doing things. In the spirit of the revolution, Steve Reuter started the store in 1970 with $5K, a plywood bench, and an idea. A no hassle store for hippies and all sorts of anti-establishmentarians. He wanted it to be more than your typical head shop. A counterculture general store, sort of. Seeking all sorts of culture and fun items to bring in to town has been a constant goal of ours. Having unique merchandise and presenting it in a complementary display is part of our history.